Global Strategy Business Report TBS984 Essay Example | Topics and Well Written Essays - 2500 words

Global Strategy Business stem TBS984 - Essay ExampleThe beat out entry way of life is forming a strategic alliance with Gulf oil production International since it is less risky, less costly and go away enable tie-in to control its operations, and gain much knowledge of Qatar market. The company must position itself as a technologically innovative oil and foul up exploration company that is committed to ensuring sustainable communities. The company must localise the human resource way and marketing activities in order to enhance the reputation and gain higher market penetration.The objective of the declare is to guide the Nexus Energy management in their global dodging through with(predicate) identifying Qatar as the purloin target country, the attracter of the oil and gas industry in Qatar and strategic alliance with Gulf drill International as the best entry mode in Qatar foreign market.The report will have in mind a detailed analysis of the current international bus iness and economic environment of Qatar, analysis of the attractiveness of the oil and gas industry and the economic viability of Qatar as the most preferred country. In addition, the report will cover strategic alliance as the most appropriate entry mode in Qatar and Nexus Energy Limited strategic positioning to compete successfully in the new industry. The last sidetrack will be the conclusion and recommendations to the management.Nexus Energy intends to expand its business to Qatar and desires to do so through forming a strategic alliance with a local firm. The selection of foreign market entry mode is influenced factors such as the associated costs, market risks and the need for control of the foreign operations.The report will rely on secondary data collection and analysis methods. The report will utilise academic literature, global strategy models and recent market data to determine the best country of foreign market entry and the best foreign company that Nexus